Creative Director
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Brand Builder
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Art Director
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Experience Maker
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Story Teller
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Entrepreneur
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Creative Director •॰• Brand Builder •॰• Art Director •॰• Experience Maker •॰• Story Teller •॰• Entrepreneur •॰•
TAP Connects LA
Los Angeles is a massive metropolis covering over 4,700 square miles, making it daunting to drive from one neighborhood to another. But with the TAP card, Angelenos have access to 26 different transit systems making LA feel just a little bit smaller.
To build excitement and show that all of LA is just a TAP away, we created a pithy, graphic campaign combining existing areas into new neighborhoods.
Strategic contextual posters and billboards amplified the creative message and showed users the clear benefit of TAP.
