Creative Director

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Brand Builder

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Art Director

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Experience Maker

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Story Teller

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Entrepreneur

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Creative Director •॰• Brand Builder •॰• Art Director •॰• Experience Maker •॰• Story Teller •॰• Entrepreneur •॰•

Guess That Game

Due to tech support issues and gift card complaints, Google Play needed to be humanized, beyond a big tech brand on social media.

To do this, we encouraged meaningful user engagement by transforming the Google Play feeds into joyful and useful daily content destinations. Through a complete social strategy refresh, we connected with our audience in new timely, culturally-relevant ways.

Guess that Game is one of the social refresh series we launched. It asks the audience to guess the game based only on a few real-life clues.

OUR REFRESH RESULTED IN 400% ORGANIC CHANNEL GROWTH ACROSS TWITTER, FACEBOOK, INSTAGRAM, AND YOUTUBE, IT DOUBLED OUR ENGAGEMENT RATE GOALS, AND HAD A 3X INCREASE IN POSITIVE REPLY SENTIMENT YEAR-OVER-YEAR.