bringing human kindness to downtown la

Residents of downtown Los Angeles were unaware that high quality medical care was just down the street. So to spread the word and connect with the community, we focused on what makes Dignity Health so special — showing human kindness.


FIRST, We created a ticket dispenser and filled it with 100 acts of human kindness.

Each card contained a simple act to help brighten someone else’s day.

Then we brought the acts of kindness to the streets of Downtown LA.

participants enjoyed The ACTS of human kindness so much that we created a series of online videos to continue to sPREAD the love within the community.