Persil Hijacks the Super Bowl

Good news! The client bought commercial time during Super Bowl 50. Bad news is, they decided to repurpose an existing spot. Fortunately, they gave us the last minute opportunity to do something with social. So we did.

In just one week, we created over 100 scripts tailored to every conceivable event, had one very productive day of non-stop shooting, edited like maniacs and found ourselves in the Persil war room with hours to spare before the Big Game.

Armed with 90-something videos starring our guy, the Professional, we hijacked every play, commercial and half-time routine.

So no matter what happened here.

The Professional replied here @PersilProClean

Persil_Skittles.jpg

Rock legend get candy on his bathrobe?

He can help.

Persil_Shock Top.jpg

Talking orange slice had one too many?

The Professional will clean him up.

Mr. Walken asked for it...

So we brought it.

Man from the future?

Meet the man of the moment.

 

Brands responded, consumers replied and the press took note. 

"Persil ProClean did a masterful job of real-time twitter chatter..."

 

- Huffington Post

 

Having a bit of fun with the Super Bowl turned into 33 million social impressions and an 89% net sentiment increase.