REFRESHing Fleming's SteakhousE
Fleming’s reputation as a solid fine dining establishment with a refined-yet-comfortable atmosphere made them a national chain. But with today’s restaurant goers more focused on food than ambience, the steakhouse needed a refresh.
To bring about this change we dramatically shifted their focus from people and decor to the sheer decadence of the menu.
we created a mouth-watering visual style that allowed customers to eat with their eyes before ever stepping foot in the restaurant.
We then designed a responsive website around the new photography and made reservations more accessible.
In just two months, website visits increased by 22% and Online reservations almost doubled.
To further establish Fleming's as steak experts, we created branded content that showed customers that we shared their passion for how food is made and allowed them a look into the Fleming's kitchen.
"The thing with great work is that you know it when you see it"
- Liz smith, CEO Bloomin Brands
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