THE 3% CONFERENCE TAKES ON SUPER BOWL LI
In partnership with The 3% Conference, we created a series of ads to draw attention to the lack of respectable female representation during the Super Bowl and encourage women to join our Tweetup. By pairing images from previous years' Super Bowl ads with gripping statistics, we demonstrated that women deserve more from Big Game advertisers.
80% OF WOMEN PLAN TO WATCH THE GAME.
73% OF THEM WATCH IT FOR THE COMMERCIALS.